Why DRLG Is The Most Powerful Form Of Small Business Advertising

There’s certainly no shortage of small business advertising opportunities available to entrepreneurs.

Sadly, most are woefully ineffective when it comes to truly bringing the small business a positive return on investment.

The reason:

Most small businesses use a common form of advertising commonly referred to as institutional or brand advertising.

You know what this is…

It’s when a business attempts to “brand” their name in the minds of prospective customers similar to the way big Fortune 500 companies do.

Unfortunately, this approach to advertising requires lots of advertising capital – something most small businesses don’t have – and lots of time to actually, if ever, achieve top of the mind awareness.

As well, brand style advertising isn’t trackable and doesn’t generate immediate results – something almost every small business requires when investing capital in advertising and marketing.

This is why two-step advertising, commonly referred to as direct response lead generation (DRLG) advertising, is the best choice for smaller businesses when it comes to generating new customers, clients or patients.

For clarification purposes, DRLG is focused on generating an immediate response from recipients in the form of generating a lead.

Meaning: the primary goal of DRLG is to generate a qualified lead.

Once the lead is generated, it gives the small business the opportunity to plug that lead into a follow-up contact system (like an email autoresponder). This is an incredibly valuable aspect of DRLG because as most entrepreneurs intrinsically know… the fortune in advertising and marketing is in the follow-up.

For example:

When a chiropractor uses DRLG as their primary chiropractic advertising approach, they will convert more prospects into patients from the follow-up contacts than they will from the first marketing contact (or initial contact point).

But, the ability to follow-up with leads is really just the beginning of what makes DRLG so powerful and effective for small businesses.

The next huge benefit is that because DRLG asks for an immediate response – generating the lead – it is easily trackable. This provides small business entrepreneurs with the ability to hold every dollar they invest in advertising accountable for a positive return on their investment.

Next, when DRLG is done properly, it also gives the entrepreneur the opportunity to segment leads into specific follow-up sequences. This increases conversions because it allows the entrepreneur to deliver highly-compelling, targeted follow-up messages to leads.

Again, let’s take the chiropractor.

A DRLG chiropractic advertising campaign could include several different follow-up sequences for different types of leads (i.e. back pain, accident recovery, general health, etc.). And, anytime you a small business narrows their focus when marketing, they’re better able to craft a more compelling message that resonates with prospects.

Lastly, because DRLG advertising always include a lead generation offer – offer being the key word – it generates an immediate response. Meaning: when it’s done properly, it brings in money right away.

Overall, compared with brand or institutional advertising, DRLG brings so many exciting (and profitable) benefits to the mom-and-pop entrepreneur, without the huge outlay of capital or the time requirement. It really should be a no-brainer for the small business entrepreneur. Try it for yourself and see.

Advertisements Public Victimization

Bombarded with endless reports about the threat of global warming, the destruction of the ozone layer, many people become aware about the importance of saving our world. As the result, many companies race to campaign about go green and claims that their products are safe to be consumed as well as Eco friendly in their advertisements to attract the consumers. The question is “Is the advertisement saying the truth?” Unfortunately, there are so many advertisements on TV, newspaper, magazine, etc which seems to exaggerate their advertisements. Many companies only concern about the profit they can achieve by exaggerating their advertisements and take the opportunity of people awareness to save the world. We, as the consumers should be wise in choosing products advertised on TV, newspaper, magazine, etc.

We have to be wise in choosing the right products advertised because of some reasons. The first one is the fact that some advertisements are exaggerating claims about the environmental benefits of their products. In fact, many of their products still use can or plastic as their packaging which are obviously are not recycled and even some of their products contain harmful substance. Moreover, the advertisements are also responsible in shaping society belief. For an instance, in Indonesia many cosmetic advertisements convey the idea that women are considered to be beautiful when they have fair complexion. As the result, many Indonesian women struggle very hard to have fair complexion regardless the harmful substance which the cosmetic products may contain such as mercury.

To overcome these problems, the government and the society as the consumers have to cooperate. The government should control the advertisements in mass media. They can establish an institution which is in charge to control the advertisements in mass media. The institution can codify some rules which have to be obeyed by the companies. Only health claims supported by strong scientific evidence will be permitted to be published. The society, as the consumers, has to be aware about the advertisements they watch or read. We have to analyze whether the advertisements are saying the truth or just exaggerating their products; we cannot just believe about what the advertisement said. We need to check the expired date and the contains of the products.

Artistic Single Moms Learn Modern Advertising at the Art Institutes

Artistic single moms are enrolling in the Art Institutes, where they learn to integrate advanced technology with brilliant art to create the high-powered web content of the future.

Curricula at The Art Institutes especially prepare single moms to capitalize on major advances in social networking. For example, Facebook recently announced that its designers and engineers plan to link FB with the best of everything all over the internet. When you click that you like something, Facebook will build-in links so that all your friends can go directly to your favorite sites. FB also will add a new “recommend” feature, and its architects anticipate that soon you will be able to show when you’re visiting a favorite bar or café with a feature similar to “foursquare” on your smartphone. Moms studying graphics and design at the Institutes are learning how to capture popular destinations’ special appeal in captivating interactive designs. Imaginative single moms also are learning to integrate animation and video with other online media, promoting viewers’ engagement with their work.

At The Art Institutes, talented single moms can perfect their command of…

· The Fundamentals: Sketching, drawing, and painting- At The Institutes, promising single moms develop their proficiency with the time-honored tools of their art-pencils, charcoals, brushes and paints. Working under the supervision and guidance of well-credentialed faculty who earn their living as full-time artists, students learn all about tint, hue, line, shape, shadow, and perspective.

· Principles of layout and design-At The Art Institutes, students learn how to translate theories and traditions into their own post-modern works of art. Developing their eye for balance, proportion, and detail, ambitious moms work with The Art Institutes’ distinguished faculty to master the basics and then cultivate their own distinctive visions and styles.

· Computer-generated art and animation-Faculty at the Institutes recognize the role of advanced technology in twenty-first century commercial arts, and they acknowledge its influence in the production of fine art works. Therefore, the faculty guide ambitious single moms as they learn to adapt and transfer art in different media for a variety of computer applications. At The Art Institutes, students become exceptionally proficient with stylus pads, and they become experts with all the features in Adobe Illustrator and Photoshop.